The article provides a teardown of a startup’s pitch deck, specifically focusing on the company that is developing a credit card platform. The author, Haje Jan Kamps, raises several concerns about the deck and the company’s potential.
Here are some key points from the article:
- Lack of team experience: There is no team slide in the pitch deck, which is unusual for successful startups. This lack of transparency makes it difficult to evaluate the founders’ expertise and fit for the market.
- No domain expertise: The founder and CEO has a background in running a digital development agency, but there is no apparent experience or expertise relevant to the credit card industry.
- Questionable storytelling: Haje notes that the pitch deck focuses on storytelling rather than hard facts, which may raise suspicions among potential investors.
- Lack of market validation: The article suggests that the company’s market size and growth potential are unclear, making it difficult for investors to assess the startup’s viability.
- Design quality but lack of substance: The pitch deck is well-designed, but Haje questions whether the design hides a lack of substance.
Overall, Haje raises several concerns about the pitch deck and the company’s potential, including:
- Lack of transparency and expertise
- Questionable storytelling and market validation
- Potential for misrepresenting the company’s prospects
This teardown serves as a reminder to startups and founders to focus on building a solid business plan, gathering market feedback, and showcasing their team’s expertise when creating a pitch deck.