The social media landscape has witnessed a significant shift in recent times, with the introduction of new platforms vying for users’ attention. Among these newcomers is Bluesky, a social network that has been making waves by attracting users from its competitors, particularly Elon Musk’s X (formerly Twitter). In this article, we’ll delve into the remarkable growth of Bluesky and explore how it’s closing the gap with other prominent players in the industry.
20 Million Users: A Milestone Achieved
Bluesky has hit a major milestone, achieving 20 million users. This achievement is all the more impressive considering that the app only opened its doors to the public in February after an invite-only period. Bluesky’s growth rate is unprecedented, with new data indicating that it’s on track to close the gap with Instagram Threads and other prominent players.
Closing the Gap with Threads
Similarweb, a market intelligence firm, has reported that Threads had five times more daily active users (DAUs) than Bluesky ahead of the U.S. elections. However, by November 15, a peak day of activity for Bluesky, the lead over Bluesky had been reduced to just 1.5x in the U.S.
Daily Active Users: A Key Metric
The data from Similarweb highlights that Threads still leads in terms of daily active users, but at a much slower pace than before. On the other hand, Bluesky has seen an exponential growth rate, with its usage growing 519% compared to the first 10 months of the year.
Global Growth: A Strong Signal
Bluesky’s growth is not limited to the U.S. alone; it’s also gaining traction globally. The app’s usage on Android devices has increased by more than 360% from where it was in the first half of the year. This growth pattern looks different, as the influx of Brazilian users during the time when X was banned in Brazil led to a temporary surge in Bluesky’s daily active users.
App Store Performance: A Testament to Growth
On the U.S. App Store, Bluesky became the No. 1 app on November 13 and has maintained its position since then. This achievement is not solely based on the sheer number of downloads; it also takes into account the rate at which users are installing the app.
Globally: A Strong Showing
Globally (on Android devices), Bluesky’s app usage is up more than 360% from where it was in the first half of the year. This growth pattern suggests that Bluesky is gaining traction worldwide, albeit with some fluctuations due to external factors such as the ban on X in Brazil.
Milestones Achieved
Bluesky has achieved several milestones since its launch:
- 15 million users: By November 13
- 10 million users: In mid-September
- 9 million users: Before the U.S. presidential election
The growth of Bluesky is a testament to the evolving social media landscape and the need for platforms to adapt to changing user preferences.
Conclusion
Bluesky’s rapid growth has sent shockwaves through the social media industry, with many users deserting their old platforms in favor of this newcomer. While it still lags behind other prominent players, Bluesky is undoubtedly closing the gap quickly. As more users flock to this platform, its influence and reach are likely to increase exponentially.
Will Bluesky eventually surpass X and Threads? Only time will tell. One thing is certain: the social media landscape has never been more dynamic, with new platforms constantly emerging and disrupting the status quo.
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