A strategic collaboration between a leading product data specialist and a premier digital product passport innovator promises to accelerate how companies prepare for groundbreaking EU sustainability regulations. The partnership enables the rapid creation of Digital Product Passports from existing product data, offering a streamlined path toward compliance with the EU’s future Ecodesign for Sustainable Products Regulation. By delivering a seamless integration between the two platforms, this alliance helps businesses leverage optimized product data to generate detailed digital passports with minimal manual effort, setting the stage for smoother regulatory readiness and fewer operational frictions.
Partnership Overview and Direct Integration
This alliance unites Productsup, a top-tier platform for managing and syndicating product data across channels, with Protokol, a leading provider of Digital Product Passport (DPP) solutions. The core value proposition is a direct integration that enables companies to create DPPs from the rich data already housed within the two platforms or sourced externally. This means organizations can avoid the typical, resource-heavy data gathering from disparate systems, ongoing normalization in multiple formats, and the manual handoffs that often slow regulatory readiness.
The integration is designed to address a persistent reality for many businesses: data about products exists in silos across varying teams and tools. Across procurement, product development, compliance, sustainability, and logistics, teams collect and maintain information in different structures and standards. The new integration harmonizes these divergent data streams by enabling a unified workflow where enriched product data can be transformed into comprehensive, machine-readable DPPs. In practical terms, this reduces the duplication of effort, minimizes the risk of data gaps, and accelerates the path from data collection to regulatory documentation.
For companies actively preparing for the European Union’s upcoming DPP mandates, the ability to tap into both platforms’ data ecosystems means faster time-to-value. The integration supports a more agile approach to regulatory readiness, allowing teams to respond to evolving ESPR requirements without major reconfiguration of their existing data estates. The outcome is a more resilient data governance framework that can adapt to changing regulatory expectations while maintaining data integrity throughout the product lifecycle.
A central promise of this partnership is the elimination of manual, error-prone data handling. By enabling automatic data enrichment and transformation, the integration reduces the administrative burden associated with compiling specifications, materials lists, and lifecycle details. It also minimizes the potential for human error during data formatting, validation, and packaging into DPPs. This, in turn, helps organizations meet stricter compliance timelines and outrun the risk of non-conformity due to data inconsistencies or late submissions.
Moreover, the direct integration is deliberately designed to be inclusive. It supports companies whose product data already resides within the Productsup platform as well as those that rely on external data sources. This flexibility is essential for multinational manufacturers and retailers with complex supply chains that source materials and components from multiple suppliers and regions. By unifying disparate datasets into a coherent basis for DPP generation, the solution enhances cross-department collaboration, ensuring that the same core data underpin both regulatory reporting and sustainability communications to customers and stakeholders.
From a technical standpoint, the partnership emphasizes interoperability and scalability. The integrated workflow is built to accommodate diverse product categories and evolving ESPR specifications, including potential updates to data fields, attributes, and validation rules. As ESPR advances and final guidelines unfold, the system can adapt to new data requirements without forcing organizations into wholesale platform migrations. This adaptability is a strategic advantage for enterprises seeking to future-proof their compliance programs while continuing to optimize product data for business intelligence, supply chain transparency, and consumer-facing transparency initiatives.
In sum, the partnership’s direct integration offers a practical, end-to-end pathway for transforming existing product data into robust Digital Product Passports. It aligns operational realities with regulatory anticipation, enabling businesses to manage data as a strategic asset rather than a transactional obligation. The result is a more efficient regulatory readiness program, reduced operational risk, and a clearer route to sustainable growth as Europe moves toward broader and more standardized product transparency.
The EU ESPR Framework and the Digital Product Passport
At the heart of this collaboration lies the EU’s Ecodesign for Sustainable Products Regulation (ESPR). The ESPR is designed to strengthen the traceability, durability, and circularity of products across industries, extending its reach to all products placed on the EU market, regardless of where they are manufactured. As a central component of the broader push toward sustainable product governance, the ESPR’s DPP requirement is set to become a common data backbone for lifecycle insights, enabling regulators, manufacturers, suppliers, and consumers to access critical information about a product’s journey and impact.
A pivotal milestone in the ESPR timeline is the anticipated provision, scheduled to take effect in 2027, which will make key product details accessible throughout the lifecycle of a product. These details include materials used in production, reparability, recyclability, and environmental footprint. The goal is to provide comprehensive, lifecycle-spanning visibility so that stakeholders—from engineers to end consumers—can assess sustainability, plan maintenance, and make informed decisions about reuse or disposal. As the ESPR expands its scope, additional sectors such as textiles, steel, and electronics are expected to follow, broadening the universe of products encompassed by DPP obligations.
The practical implications of ESPR for businesses are significant. Companies will need to establish robust data collection and governance practices to capture and maintain material compositions, repairability guidelines, and recyclability information, among other lifecycle attributes. The DPP will serve as a centralized repository of product details that regulators can query to verify compliance, sustainability metrics, and circularity attributes. Beyond regulatory alignment, DPPs will empower brands and manufacturers to communicate value to consumers with transparent, standardized data about product composition and lifecycle considerations.
This regulatory evolution is anticipated to yield multiple benefits beyond compliance. Improved data transparency tends to drive better supplier collaboration, as material specifications, certifications, and environmental benchmarks become standardized and more accessible. Companies can also leverage DPP data to demonstrate progress toward sustainability targets, support product redesign initiatives aimed at increasing durability and circularity, and provide clearer information to customers seeking environmentally conscious options. In practice, the ESPR framework can help organizations reduce waste, optimize repair and end-of-life strategies, and identify opportunities to enhance product design for sustainability.
The sectoral footprint of the ESPR is meaningful. The textile sector, often characterized by complex supply chains and material disclosures, will benefit from standardized DPP data that clarifies fabric composition, dyeing processes, and end-of-life options. The steel industry’s durable materials and varied sourcing will gain from harmonized data on alloys, coatings, and reparability. The electronics sector, notorious for complex assemblies and diverse compliance requirements, stands to gain from unified data about hazardous substances, recyclability, and repairability guidelines. Across these sectors, DPPs will serve as a common language that aligns product development, regulatory compliance, and consumer transparency.
The broader implication of ESPR is a strengthened commitment to sustainable product development. Access to standardized lifecycle data facilitates better decision-making in design, procurement, and operations, contributing to more sustainable value chains. Companies will be able to demonstrate progress toward environmental objectives with credible data, supporting both regulatory reporting and voluntary sustainability disclosures. The integrated solution under discussion is positioned as a practical means to operationalize ESPR by converting rich product data into structured, regulatory-grade DPPs with minimal manual intervention.
In addition to regulatory aims, ESPR’s emphasis on lifecycle information aligns well with market expectations for transparency. Consumers increasingly demand clarity about the environmental and social impact of the products they buy. By enabling consistent and accurate DPP data across channels and touchpoints, the partnership’s solution can help brands meet consumer expectations for responsible sourcing, durable design, and responsible end-of-life management. This alignment of regulatory and consumer needs can amplify brand trust, enhance competitive differentiation, and support long-term business resilience in a rapidly evolving sustainability landscape.
As ESPR evolves, the need for scalable, compliant data pipelines becomes critical. The partnership’s approach—leveraging existing product data, enriching it through automation, and translating it into standardized DPPs—addresses this demand head-on. The proposed model envisions a seamless, end-to-end workflow in which product information flows from source systems into a harmonized passport format, ready for regulatory scrutiny and consumer-facing communication. This approach not only accelerates compliance readiness but also enables ongoing governance that adapts to regulatory developments and market expectations without requiring disruptive changes to data architectures.
The long-term impact of ESPR and its DPP framework is to elevate product accountability across the European market. By making lifecycle data more accessible, verifiable, and standardized, ESPR supports a more responsible, circular approach to product design and deployment. Companies that invest in robust DPP implementations today will be better positioned to meet regulatory updates, respond to evolving consumer demands, and realize the operational efficiencies that come with streamlined data management. The integration between Productsup and Protokol is framed as a practical catalyst for this transition, turning regulatory requirements into a tangible, scalable data capability that benefits businesses, regulators, and consumers alike.
Omnibus Regulation and CSRD Alignment
Beyond ESPR, the Omnibus Regulation—an overarching framework intended to harmonize sustainability data sharing in support of ESPR and the Corporate Sustainability Reporting Directive (CSRD)—plays a critical role in shaping how companies manage, report, and share environmental and social information. Even though the CSRD’s enforcement timeline has experienced adjustments, the broader intent remains clear: to create a coherent, interoperable ecosystem for sustainability data across the EU, ensuring consistency in how organizations collect, validate, and disclose material information to regulators, investors, and the public.
The Omnibus Regulation seeks to harmonize the data-sharing paradigms that underpin ESPR and CSRD. In practical terms, this means data standards, governance policies, and reporting formats that must be aligned to enable seamless information exchange across EU authorities, supply chain partners, and downstream stakeholders. For businesses, this harmonization translates into clearer expectations, reduced redundancy, and more predictable pathways to compliance. It also means that organizations can design data pipelines that satisfy multiple regulatory requirements in a unified manner, rather than building separate, siloed solutions for each framework.
Although the CSRD’s formal enforcement date has been postponed to late 2025, organizations are using this time window to prepare for long-term compliance. The Omnibus framework reinforces the idea that sustainability reporting should be a coordinated, scalable discipline, not a series of ad hoc disclosures. In this context, the ability to collect, normalize, and disseminate detailed product data—such as material compositions, repair instructions, and certifications—in machine-readable formats becomes a strategic capability rather than a compliance checkbox. The integration of DPPs into this ecosystem is particularly valuable because it provides a structured, auditable source of lifecycle data that can feed both ESPR-related disclosures and CSRD-focused reporting.
From an operational perspective, the alignment of ESPR with Omnibus and CSRD implies a more streamlined data governance approach. Companies that invest in robust data standards, metadata management, and cross-functional collaboration will be better positioned to meet the evolving regulatory requirements while maintaining a clear view of their product lifecycles. The integrated solution being described fosters this alignment by converting enriched product data into standardized DPPs that can be readily consumed by regulators and external stakeholders within a consistent framework. In other words, this partnership supports a practical pathway toward unified sustainability data management that scales with regulatory complexity and market expectations.
For businesses preparing for DPP readiness, the Omnibus framework offers additional benefits related to data security and accessibility. With standardized formats and governance practices in place, organizations can ensure that sensitive product information is safeguarded while still being accessible where it matters most for compliance, supplier collaboration, and consumer transparency. The integrated approach helps to enforce these governance principles across the product data lifecycle, from the earliest stages of design and procurement to manufacturing, distribution, and end-of-life management. This end-to-end governance capability is essential for meeting both ESPR requirements and CSRD reporting demands, as well as for supporting broader corporate sustainability strategies over time.
In this context, the partnership’s value proposition extends beyond mere compliance. It enables a holistic data-driven approach to sustainability that integrates regulatory reporting with business intelligence, supplier performance evaluation, risk assessment, and product lifecycle optimization. By providing a single, harmonized source of truth for product data that feeds DPPs, the collaboration supports more informed decision-making and faster responsiveness to regulatory updates, market shifts, and evolving consumer expectations. This alignment across ESPR, Omnibus, and CSRD lays a foundation for resilient, sustainable growth across industries and regulatory regimes.
Data Collection, Normalization, and Automation Benefits
The creation of Digital Product Passports in the EU’s regulatory environment hinges on the quality, completeness, and accessibility of product data. The joint solution emphasizes simplifying the most demanding parts of this process: collecting diverse data from multiple sources, normalizing it into consistent formats, and rendering it usable for a wide range of stakeholders. Historically, these steps have demanded significant manual effort, cross-functional coordination, and bespoke data engineering. The partnership addresses these challenges by introducing an automated, end-to-end workflow that can convert existing product data into richly detailed DPPs with minimal manual intervention.
A core advantage is the reduction in data handling overhead. Companies often spend substantial time gathering materials data, compatibility information, repair instructions, and lifecycle details from disparate systems, suppliers, and internal teams. By centralizing data enrichment within a unified workflow and enabling automatic transformation into DPPs, the integration reduces the burden on teams and accelerates time-to-compliance. This translates into tangible benefits: shorter project timelines, lower operational costs, and the ability to reallocate resources toward higher-value activities such as product optimization and stakeholder engagement.
Another key benefit is the improvement in data quality and consistency. When data flows through a standardized pipeline, the likelihood of inconsistent formats, conflicting specifications, or outdated information diminishes. The system can enforce validation rules, reconcile data from different sources, and ensure that each DPP reflects the most accurate, up-to-date attributes. This not only supports regulatory compliance but also enhances the integrity of sustainability reporting and customer-facing communications.
The automation capabilities extend to data enrichment as well. By applying predefined rules and industry-standard schemas, the platform can augment basic product data with additional lifecycle attributes, material disclosures, and regulatory certifications. This enrichment process creates richer, more actionable DPPs that can be used not only for compliance but also for supplier due diligence, warranty management, and circularity planning. As a result, organizations gain a deeper, more reliable understanding of product performance across the lifecycle, which is essential for strategic decision-making.
From a governance perspective, automated DPP generation strengthens accountability. Clear lineage and traceability of data sources, transformations, and validations support audit readiness and regulatory scrutiny. In addition, standardized DPPs serve as a single source of truth that can be referenced across departments, ensuring that product narratives remain consistent whether they are used for regulatory reporting, marketing communications, or customer education. The end-to-end process also reduces the risk of data silos re-emerging over time, preserving the long-term value of the organization’s product data assets.
Security and privacy considerations are integral to the data automation strategy. The integrated workflow is designed to protect sensitive information while enabling legitimate access for authorized stakeholders. Robust access controls, data segmentation, and secure data exchange practices help ensure that critical product information is only available to those with a business need. This is particularly important given the breadth of data types involved in DPPs, ranging from material compositions to supplier details and lifecycle conditions. By embedding security into the data pipeline, the solution supports compliant, responsible data management practices aligned with regulatory expectations and industry standards.
The regulatory landscape also presents opportunities for operational efficiencies beyond compliance. As ESPR and Omnibus guidelines mature, standardized DPPs can feed into broader sustainability programs, supplier scorecards, and lifecycle assessment initiatives. Companies that implement automated DPP workflows can extract consistent, comparable data to benchmark performance, identify improvement opportunities, and communicate progress to internal stakeholders and external audiences. The automation also enables more frequent updates to DPPs, keeping information current and reflective of ongoing product changes, supplier updates, or regulatory clarifications.
In practice, organizations can leverage the integrated platform to accelerate the entire lifecycle—from initial data capture to final DPP delivery. The workflow supports ongoing data governance, continuous improvement, and scalable expansion as new product lines or categories are introduced. It enables cross-functional teams to work with a shared data model, ensuring that product information remains coherent across design, manufacturing, procurement, quality control, regulatory affairs, and sustainability teams. This coherence is critical for building trust with regulators, customers, and business partners as the regulatory environment evolves toward greater transparency and accountability.
The user experience of the integrated solution is another important consideration. For teams, a streamlined, intuitive interface reduces training time and accelerates adoption. Real-time validation, guided data entry, and visual dashboards help users understand where data quality gaps exist, what needs updating, and how to prioritize corrective actions. The result is a more efficient, user-friendly process that supports faster onboarding for new product categories and easier adaptation to regulatory changes. A smooth user experience also enhances data stewardship, encouraging teams to maintain high-quality data over the long term and to engage proactively with governance practices.
In terms of scalability, the solution is designed to grow with an organization’s needs. As product portfolios expand, as suppliers increase in number, and as regulatory requirements become more stringent, the system can accommodate additional data types, new DPP templates, and evolving regulatory schemas without sacrificing performance or accuracy. This scalability is essential for large multinational companies that must manage complex, evolving product ecosystems across multiple markets. A scalable, automated DPP workflow helps ensure consistent compliance across geographies while supporting the company’s broader sustainability and business objectives.
Ultimately, the data collection, normalization, and automation capabilities embedded in this partnership deliver a pragmatic, future-ready approach to DPP creation. By transforming existing product data into comprehensive, machine-readable passports with minimal manual input, companies can accelerate regulatory readiness, strengthen data integrity, and unlock strategic opportunities across the product lifecycle. The integration represents not only a response to current ESPR requirements but a proactive platform for ongoing data governance, cross-functional collaboration, and sustainable growth in a data-driven economy.
Leadership Perspectives: Insights from Protokol and Productsup
The leadership teams of Protokol and Productsup emphasize the strategic importance of transforming product data into ready-to-use regulatoryassets. Lars Rensing, the Chief Executive Officer of Protokol, notes that gathering product data for DPPs often entails substantial effort. Teams must extract information from a variety of sources and systems, then organize and standardize data in multiple formats so that it can be made accessible to the right stakeholders. He highlights the core challenge of data fragmentation, which can slow regulatory readiness and introduce risks of misalignment.
Rensing asserts that the partnership with Productsup offers a powerful simplification: organizations can leverage their existing product data—whether it resides inside the Productsup platform or originates from external sources—to generate DPPs. This approach minimizes the workload associated with data collection and organization, aligning with the EU’s DPP requirements more rapidly and with fewer disruptions to ongoing operations. The result is a faster path to compliance, with reduced rework and lower potential for human error, as data is prepared, validated, and configured within an integrated workflow.
Johannis Hatt, the Chief Executive Officer of Productsup, adds that the collaboration intends to automate complex data workflows to deliver a smarter, more scalable solution. He says that Companies can automatically transform enriched product data into detailed digital passports, eliminating manual reformatting and redundant data entry. He emphasizes that this direct integration streamlines the entire DPP creation process, cutting down on time and resources required for EU regulatory preparation. Hatt also stresses that the combined strengths of the two platforms deliver a comprehensive offering that supports regulatory compliance while preserving data integrity. This joint capability ensures that companies are positioned to succeed across multiple regulatory contexts, from DPP to CSRD and beyond.
Both leaders highlight how this partnership is more than a compliance project; it is a strategic initiative that aligns regulatory readiness with broader business goals. By providing a complete pathway from data collection to passport generation, the collaboration helps organizations maintain accurate, consistent product data across channels and lifecycle stages. The integrated solution empowers teams to focus on high-value activities—such as improving product design for sustainability, optimizing supply chain transparency, and delivering clearer consumer information—rather than being bogged down by manual data processing tasks.
From a governance viewpoint, the leaders underscore the importance of robust data management practices. The integrated workflow creates traceability, accountability, and auditable data lineage, which are critical for regulatory audits and external verification. This level of governance supports ongoing compliance with ESPR, Omnibus, and CSRD, while also enabling organizations to demonstrate progress toward sustainability targets and to report on circularity achievements with credibility.
The executives also discuss the market implications of the partnership. With the EU’s regulatory regime moving toward greater product transparency and lifecycle accountability, there is a growing demand for platforms that can reliably transform raw data into standardized, regulatory-grade DPPs. By combining Productsup’s extensive data management capabilities with Protokol’s DPP expertise, the collaboration seeks to offer a differentiated solution that reduces risk, accelerates readiness, and supports long-term regulatory resilience. The leadership team envisions a scenario in which companies can scale their DPP programs quickly, maintaining high data quality while expanding product portfolios and entering new markets with confidence.
In addition to the regulatory benefits, the leadership emphasizes how the partnership can create commercial value. DPPs serve as a basis for enhanced customer transparency, more effective sustainability communications, and improved supplier collaboration. As brands explain the materials and lifecycle considerations of their products, they can build trust with consumers who are increasingly evaluating environmental performance and circularity. The integrated solution can thus become a differentiator in a crowded marketplace, enabling companies to demonstrate responsible product stewardship and align with investor expectations regarding sustainability metrics and reporting.
The leadership also addresses the potential for future collaboration beyond DPPs. As ESPR, Omnibus, and CSRD continue to evolve, the platforms anticipate expanding the data domains covered by DPPs and enhancing interoperability with other regulatory frameworks. This ongoing evolution will require continuous investment in data standards, governance, and automation capabilities, and the partnership is positioned to lead in this space by maintaining a flexible, scalable architecture that can adapt to new requirements, industry developments, and market needs. The shared vision is to empower organizations to manage product data as a strategic asset that supports compliance, sustainability, and growth in a rapidly changing regulatory environment.
Webinar: Exploring DPP Readiness and EU Sustainability Regulations
To support organizations in preparing for the regulatory shifts anticipated under ESPR and the Omnibus framework, a joint webinar will be hosted by Productsup and Protokol. The session is titled Leveraging Existing Product Lifecycle Data to Align with EU Sustainability Regulations and is scheduled to take place on a mid-June date, with a European time zone. The webinar will provide a detailed exploration of how existing product data can be leveraged to create comprehensive DPPs that meet ESPR requirements, discuss the role of the Omnibus in harmonizing data sharing, and illustrate best practices for data collection, enrichment, and governance in the context of CSRD readiness.
Participants in the webinar can expect practical guidance on how to accelerate DPP readiness using the integrated workflow discussed in the partnership. The session will shed light on the typologies of data required for DPPs, including materials, repairability, recyclability, and lifecycle considerations, and how these data points map to ESPR and Omnibus expectations. It will also cover how to structure data so that machine readability is achieved, facilitating both regulators’ access to information and companies’ internal use for sustainability reporting and supply chain transparency.
The webinar aims to equip attendees with actionable takeaways that can be applied immediately within their organizations. These include establishing data governance and ownership for DPP-related information, implementing standardized data models, and launching pilot projects to validate the end-to-end DPP generation workflow. The agenda will also address common challenges, such as reconciling data from multiple suppliers, maintaining up-to-date passport information as products evolve, and ensuring secure data sharing across internal teams and external partners.
Registrants will gain insights into practical steps for adopting the integrated approach described in the partnership, including how to begin with critical product categories, set milestones for ESPR compliance, and align ongoing reporting with CSRD requirements. The session is designed for regulatory affairs professionals, sustainability officers, product lifecycle managers, data engineers, and supply chain leaders who are preparing for the regulatory landscape’s next phase and want to implement scalable, automation-driven solutions.
This webinar represents an opportunity to understand how the joint solution can help organizations move from theoretical compliance strategies to concrete, implementable actions. Attendees can expect to leave with a clearer view of the data architecture, governance practices, and technology enablement needed to translate existing product data into robust Digital Product Passports that withstand regulatory scrutiny and support sustainable business outcomes.
About Protokol and its DPP Solutions
Protokol is a technology provider focused on developing Digital Product Passport solutions for businesses of all sizes and maturity levels. Its DPP platform is specifically designed to enable early adopters to launch pilots across their product portfolios, helping them achieve regulatory compliance with solutions that stand up to real-world usage and time-tested sustainability goals. The platform supports the creation of digital passports that capture critical lifecycle attributes and compliance attributes, enabling organizations to demonstrate durability, circularity, and environmental stewardship.
Protokol operates within an ecosystem of trusted partners spanning regulatory compliance, product standardization, sustainability analytics, lifecycle assessment, and related disciplines. This ecosystem enables a holistic DPP solution that ensures regulatory adherence while facilitating circularity, customer experience improvements, and new growth opportunities. The company emphasizes solutions that are adaptable, scalable, and designed to endure as regulations evolve and new standards emerge.
For additional information about Protokol’s advisory and development services related to Digital Product Passports, and to explore how they can support upcoming projects—from design to launch and beyond—interested parties can engage with Protokol’s services team through the company’s official channels. The commitment is to provide guidance and practical assistance for organizations seeking to implement a DPP program that remains resilient under evolving regulatory demands and market pressures.
About Productsup and Its Global Platform
Productsup is a platform that empowers international businesses to create seamless product content experiences for every channel and every target consumer worldwide. Processing billions of products monthly, the platform offers scalable management and syndication capabilities that help the world’s most sophisticated brands simplify the complexity of commerce. The aim is to deliver consistent, high-quality product experiences across channels, brands, and services, ensuring that customers receive accurate and compelling product information wherever they shop.
With large-scale operations, Productsup supports a broad client base that includes notable brands across various industries. The Berlin-based company, founded in 2010, works with more than a thousand brands, delivering solutions designed to optimize product content workflows, improve data quality, and ensure that product data is ready for distribution in a dynamic, multi-channel retail environment. The platform is engineered to support rapid adaptation to market changes, channel requirements, and consumer preferences, while maintaining a focus on data integrity and governance.
Communication and media inquiries related to Productsup are typically directed to the organization’s media relations team. The company maintains a commitment to transparency and industry collaboration, sharing knowledge about best practices in product data management, regulatory readiness, and sustainability reporting. The overarching aim is to help brands navigate the complexities of modern commerce by delivering accurate, channel-optimized product data that fuels growth, enhances the customer experience, and supports responsible business practices.
In short, Productsup stands at the intersection of data quality, channel readiness, and scalable, enterprise-grade product information management. By processing vast volumes of product data and enabling precise syndication for diverse markets, the platform helps brands maintain consistency and competitiveness in a crowded digital marketplace. The collaboration with Protokol adds a regulatory-compliance dimension to Productsup’s data capabilities, reinforcing its role as a strategic enabler for sustainable, transparent product ecosystems.
Additional context on how to engage with the partnership
- Companies interested in accelerating their DPP readiness can explore the integrated workflow to understand how existing product data can be transformed into regulatory-grade passports.
- The joint offering emphasizes automation, data enrichment, and end-to-end passport creation to minimize manual interventions and reduce error risk.
- Organizations should consider beginning with representative product categories to validate data models, establish governance, and build a scalable path toward broader DPP deployment.
Conclusion
This collaboration between a leading product data platform and a premier digital product passport innovator marks a pivotal step in preparing for the EU’s ESPR and related regulatory regimes. By enabling the rapid creation of Digital Product Passports from existing product data through a direct integration, the partnership reduces the friction typically associated with regulatory readiness, enhances data accuracy, and supports broader sustainability goals. As ESPR, Omnibus, and CSRD frameworks continue to unfold, this integrated approach offers a practical, scalable path for manufacturers, brands, and retailers to demonstrate transparency, improve lifecycle accountability, and foster responsible product stewardship across industries. The combined strengths of Productsup and Protokol position businesses to navigate regulatory evolution with confidence, delivering value through data-driven compliance, enhanced supply chain visibility, and stronger consumer trust. Companies can take proactive steps by attending the upcoming webinar, evaluating current product data landscapes, and initiating pilot programs that leverage the integrated DPP workflow to accelerate readiness and sustain long-term regulatory resilience.